The Gist
HeyGen is an AI startup in the early stages of establishing its brand identity. The company specializes in creating AI avatar twins by recording clips of users speaking and transforming those recordings into personalized AI replicas. These AI twins can be used to easily create videos and voiceovers by simply typing a script, letting the AI twin handle the rest.
Although HeyGen recently hired an agency for a brand refresh, their identity still requires significant development. My role has been to expand upon and enhance the refreshed brand identity by creating various assets needed daily, such as social media graphics, web graphics and video thumbnails.
HeyGen’s brand remains a work in progress, with plans for a complete rebrand in the coming year—a process I will be closely involved in. Due to dissatisfaction with the recent rebrand, the team has made interim changes, including modifying the color palette and updating the primary purple, which will serve as a placeholder until the next rebrand.
Rebrand old colors
Interim color changes - new purple + semi-transparent gradient shapes
New Colors / Shapes
Old Colors / Shapes
